Do you coach as well as mentor and what’s the difference?

The short answer is we mentor, rather than coach. But, there is no clear demarcation line between the two and, in practice, it sometimes becomes necessary to stray into ‘coaching’ territory. The mentor’s role is to guide the mentee to look at a wide variety of options and consider alternative courses of action in order to solve problems for themselves, rather than to give the mentee answers or provide solutions. We offer impartial and non-judgmental guidance and support. Our primary interest is in seeing your business succeed.